Media and a Strong Culture of Experimentation | Digital Dorr

Posted byMario J. NovoaPosted ine-commerce, Film, Film Distribution, Independent Producer, Internet Marketing, Social Commentary, Social MediaTags:, , , , ,

Media and a Strong Culture of Experimentation | Digital Dorr.

“No one has really figured out the secret to mastering what it means to be a media organization in the digital age. So the critical thing is that places like The New York Times dive head first into a strong culture of experimentation. And by that I don’t mean throwing everything to the wall and seeing what sticks. I mean rigorous, studied experimentation, where new ideas are tried with excitement and with ease and are studied to learn what works and what doesn’t. I mean that taking risks and trying new things are celebrated even when they may seem, at the outset, like a failure. And that the definition of success for a new idea should be whether or not we learned anything from it, not whether or not it became the future of media.”

Published by Mario J. Novoa

Mario J. Novoa is a professional film director and producer who resides in Los Angeles, California. Mario began his career in the arts in high school as an assistant director, where he learned the art of stage direction and production management. He was also the first president of the school's drama club. Victor Valley High School was part of a new program in California that taught students broadcast television and built a mulit-million dollar television studio on the campus. Taking full of advantage of working with actors and learning the technical craft of television production, he was hooked and devoted to his passion. FILM INDEPENDENT'S PROJECT: INVOLVE diversity mentoring program provided Mario the opportunity to further learn the process of filmmaking. He was introduced to screenwriter Joseph Stefano(Psycho), film editor Zach Staenberg(The Matrix trilogy) and executive producer Mark Ordesky ( The Lord of the Rings trilogy). From these gentlemen he learned a great deal about the art and business of film. Miguel Arteta mentored Mario through the length of the 6 month program. Through FILM INDEPENDENT, Mario Novoa was awarded the BARBARA BOYLE SCHOLARSHIP to attend the Producing Program at LOS ANGELES FILM SCHOOL. There he further developed his directing, producing and marketing skills. During his time at L.A.F.S, Mario produced five short films, two of which won an industry award. Mario's first internship while at school was with film director Gregory Nava (Selena, My Family) at EL NORTE PRODUCTIONS. More recently Mario has produced and directed dynamic ad campaigns for The Hollywood Chamber of Commerce, Cedar Sinai Hospital, The W Hotel Hollywood, MOFILM UK. Producer: Gay Latino Los Angeles Pt. 1 & 2 with director Jonathan Menendez. As a writer/director Mario Novoa is currently in post-production on a web series called The Baby Cries.

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