The concept of changing revenue models is the movement from the traditional revenue model towards digital distribution through developments in technology and various other marketing methods.
Here is a diagram of the old revenue model of film distribution:
In the early years of film distribution, movies were filmed on a large reel of film which had to be transported to individual movie theatres across the country. Thus, it would take many years for a film to be widely viewed and many years before any profit would be made. After the film had been shown in films, moving across the country for a year, the film would then be made available as video rentals and after a number of years (approximately seven) the film would be made available for television showings.
However, the revenue model has somewhat changed since then; one of the ways is due to the use of merchandising…
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