Section B: Changing models of Film Distribution and Revenues

Holly O'Neill's AS Media Studies Blog

The concept of changing revenue models is the movement from the traditional revenue model towards digital distribution through developments in technology and various other marketing methods.

Here is a diagram of the old revenue model of film distribution:


In the early years of film distribution, movies were filmed on a large reel of film which had to be transported to individual movie theatres across the country. Thus, it would take many years for a film to be widely viewed and many years before any profit would be made. After the film had been shown in films, moving across the country for a year, the film would then be made available as video rentals and after a number of years (approximately seven) the film would be made available for television showings.

However, the revenue model has somewhat changed since then; one of the ways is due to the use of merchandising…

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