Festival of Books: Producer Brian Grazer’s advice for success — create ideas – LA Times

Festival of Books: Producer Brian Grazer's advice for success -- create ideas - LA Times

Festival of Books: Producer Brian Grazer’s advice for success — create ideas – LA Times.

And that was how the idea of “curiosity conversations” was born, using this speech:

” ‘Hi, my name is Brian Grazer. I work at Warner Bros. in legal affairs. I want to meet your boss for the following reasons. All I want is five minutes, and I absolutely do not want a job,’ ” Grazer recounted. “Everyone said yes.”

He continued using this technique to meet countless people, including, with much persistence, MCA head Lew Wasserman. Grazer said Wasserman brought him a pencil and legal pad and said, “’Put the pencil to the paper, and it’s worth more than it was as separate parts,’” before whisking him away.

“Basically, he’s acknowledging my real status and value and saying you’ve got to create value, and the way to create value is to generate or create ideas,” Grazer said.

Grazer went to work, and in seven years, he created “Splash.” Seeing its success, Grazer set a new goal to meet one new person every two weeks, this time with the condition that they could not be in the entertainment business, “all for pure expansion of my intellectual prowess,” he said.

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