Necessity aside, the YouTube strategy is a sign that HBO is willing to experiment with new modes of distribution as of way of reaching new (read: younger) fans. And new platforms also help extend HBO’s global reach.
“[HBO] allowing us to put clips up on YouTube is a really big thing for us,” Oliver says. “Because it means that we can reach people that HBO can’t reach, not just in this country but around the world. We have people watching clips in Saudi Arabia or Yemen. You wouldn’t believe the reach that we have to places where this stuff is not available. We did this thing on FIFA that just blew up all over Latin America.”