‎YouTube strategy is a sign that HBO is willing to experiment with new modes of distribution

‎www.c2meworld.com/flink/?targeturl=http://www.fastcompany.com/3044564/most-innovative-companies/inside-hbos-grand-storytelling-experiment#.VTF4oaZTZN4

‎www.c2meworld.com/flink/?targeturl=http://www.fastcompany.com/3044564/most-innovative-companies/inside-hbos-grand-storytelling-experiment#.VTF4oaZTZN4.

Necessity aside, the YouTube strategy is a sign that HBO is willing to experiment with new modes of distribution as of way of reaching new (read: younger) fans. And new platforms also help extend HBO’s global reach.

“[HBO] allowing us to put clips up on YouTube is a really big thing for us,” Oliver says. “Because it means that we can reach people that HBO can’t reach, not just in this country but around the world. We have people watching clips in Saudi Arabia or Yemen. You wouldn’t believe the reach that we have to places where this stuff is not available. We did this thing on FIFA that just blew up all over Latin America.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s