6TH UPDATE, MONDAY ACTUALS, 3:20 PM: Paramount’s SpongeBob SquarePants: Sponge Out Of Water came in with $635K less than its weekend estimate reported yesterday of $56M. Still, it’s a great gross for this time of year, especially when there aren’t a lot of kids out of school. Per Rentrak, only 1% of all K-12 and college students were off this Friday. That figure moves to 17% this Friday, and then 15% for the February 20-22 frame.
As reported this morning, Warner Bros./Village Roadshow’s Jupiter Ascending dropped ducats and is now filing $18.37M while Universal/Legendary’s Seventh Son is a $100K better with a $7.2M actual. They’re in for a hammering this coming weekend as two R-rated mass-appeal pics hit the sked: Universal’s long-awaited E.L. James bestselling adaptation Fifty Shades Of Grey at an estimated 3,600 theaters and 20th Century Fox’s Kingsman: The Secret Service on an estimated 3,100.
This weekend’s ticket sales…
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