Cinemacraft Raises $3.9M For Its Interactive Video Embed Technology

TechCrunch

Cinemacraft, a Tokyo-headquartered startup that provides an alternative to the traditional video embed for publishers and content creators, has closed a $3.9 million Series A round to expand its focus on international markets and product development.

Existing investor 500 Startups led the round, which included participation from previous backers NTT DoCoMo Ventures, Samsung Ventures, and Turner Broadcasting’s Media Camp. New investor Fierce Capital, the VC firm from model and celebrity Tyra Banks, also took part. The startup raised previously $1.5 million in September 2013, and an earlier $500,000 seed round.

Cinemacraft provides ‘dynamic’ embeds — know as videograms — which display a selection of segments from a video rather than a single frame as is standard. Clicking on any one segment lets a viewer to skip to that part of the video, an approach that — Cinemacraft claims — can drastically increase user engagement and interaction.

In the past, the company was focused…

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