Vimeo is setting up shop all over the internet. The video-sharing website that’s traditionally been a haven for the artistic set, but has seen a steady climb in mainstream traffic in recent months today announced at the Sundance Film Festival the creation of its Video On Demand Publisher Network.
In short, the initiative brings Vimeo nearly-two-years-old and seemingly bustling On Demand service to third party sites, allowing those sites to set up a storefront full of Vimeo On Demand offerings and share in some of the profits from the sales and rentals of the titles. The Atlantic, CBS Interactive Media Group’s TVGuide.com, TV.com, and Metacrtitic, and The Enthusiast Network, are all on board as launch partners and have the ability to “embed and sell videos within articles, or build their own full standalone VOD storefront.”
“By selling VOD content, the Publisher Network provides additional revenue streams – without advertising – not only for partners, but also for our creators exposed to a wider audience via premium publishers,” said Vimeo CEO, Kerry Trainor in the release.