2015 is the Year of Online Personalization | AddThis Blog

2015 is the Year of Online Personalization | AddThis Blog.

We live in an attention economy. Just creating content online doesn’t necessarily mean that you’re going to be able to command someone’s attention for very long, if at all.  The players that have been able to stand out and succeed are the ones that are leveraging consumer data to show their users the things they care about, where everyone else is giving a one sized fits all experience.

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