MovieTickets.com To Introduce Smartphone Tickets That Can Be Verified Without Scanners

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The term “box office” might become an anachronism if this catches on. MovieTickets.com says today that it will roll out a technology that makes it possible for theaters to authenticate tickets bought and displayed on smartphones without the need for what it calls “costly scanners.” Ticket takers will look at the phone display to see if it has the ticket’s animated watermark, and a confirmation number. “These security features can be changed as often as once per showtime and are concealed from users until the tickets are activated prior to the performance,” the company says. “This new technology will also include a virtual ‘tear’ feature that will allow a user’s mobile device to act as their ticket stub during their visit to the theater.”

“Our new mobile ticket is a game changer,”  says CEO Joel Cohen. “Not only will this make going to the movies more enjoyable for audiences, but…

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