If this was a typical Sunday morning, I’d report that The One I Love, the latest quirky quasi-comedy exec-produced by the Duplass Brothers, had a solid but not scintillating debut weekend at the specialty box office. But this has not been a typical Sunday morning. When I opened my email from RADiUS-TWC, I found not only their theatrical box office results for The One I Love but also the film’s VOD numbers. Wow!
The combined numbers arrived with no fanfare, just honest transparency. RADiUS deserves kudos for being a trailblazer here, and I at least want to make sure this moment is duly noted, and with enthusiasm. The company has given me non-theatrical metrics before, but to give it alongside theatrical is a first, and something unique that I hope quickly becomes common.
Last fall, Radius gave Deadline VOD numbers for its action pic Man Of Tai Chi, an industry first. Earlier this summer, its…
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