World Cup Provides A Boost To Netflix Due To Smart TV Adoption In Latin America

TechCrunch

It might seem counter-intuitive, but Netflix will probably get a boost from the viewership of live sports — at least in Latin America. That’s because, in preparation for the 2014 FIFA World Cup, a large number of consumers in the region upgraded their TVs to Internet-connected sets that can access its on-demand streaming service.

Today in its second-quarterearnings letter, Netflix pointed to improved growth from a number of different new connected devices. That includes set-top boxes from Virgin Media in the U.K., as well as the availability of Netflix on TiVo boxes from Suddenlink, RCN, Grande, and Atlantic Broadband.

It also highlighted its upcoming availability on Android TV connected devices from the likes of Sony, Sharp, and others.

One of the side benefits from being on pretty much every connected TV platform is that, when someone upgrades their TV set, it will be instantly available. That appears to…

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