Independent film distribution can sometimes feel like a mystery. Successes doesn’t always come for the most deserving films, and the failures of ‘can’t miss’ titles often hinge on a series of unrelated mistakes. There will always be the flukes, the special projects primed to become overnight brands, despite the convoluted path taken, and the promising projects that are destined to fail, purely due to poor timing, a lack of proper funding, a misstep in execution, or simple buyer fatigue. “Nobody knows nothing” is still the finest, grammatically incorrect truism there is, but it is the job of the producer to work countless hours in the attempt to uncover a teeny bit more than ‘nothing,’ to predict the market and the audience‘s tastes as thoroughly as is possible.
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