ESPN reached a deal with Google, under which the Internet giant will feature the sports programmer’s in-progress and post-match highlights in search results — Google’s first such pact for real-time sports video content.
Terms of the deal weren’t disclosed.
Under the pact, Google will provide links to ESPN FC, the network’s dedicated soccer website, for highlights immediately after they happen across computers, smartphones and tablets. Additionally, links to live matches on WatchESPN will be featured in search queries that include intent to watch a live World Cup match.
ESPN is live-streaming all 64 matches of the soccer tourney to most U.S. pay-TV subs across multiple devices, and is broadcasting all World Cup games on ABC, ESPN and ESPN2.
“As befits the world’s biggest sporting event, ESPN and Google are teaming up for the first…
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