Marketing and distribution?!?


As part of the film symposium I am taking part in, today I had the chance to attend a lecture by Michael Franklin, a researcher and consultor in marketing and distribution. He explained the importance of social media when generating interest in short films, not only after they have been shot, but during the creation of the film as a way to keep your potential audience interested. Also explaining that the possibilities the internet provides of cancelling out the distributor should not be overlooked – creators can give their audience direct access to their product. He discussed many useful tools for helping new directors utilise the internet such as Nation Builder, Distrify, Kickstarter and Seed&Spark. Thinking about the audience should be part of the process of creating the film and the correct social media should be used to keep them involved – whether it be written, visual or a diary…

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