Film Distribution

Lauren Key's AS Blog

How was ‘A Field In England’ launched and why did it work?

The film ‘A Field In England’, was released afiesimultaneously across all platforms , including VOD (video on demand, such as iTunes, BT Vision and Sky on Demand), DVD and BluRay, cinema, and free broadcast TV (such as Film4). This was a first for an independent, low-budget film; director Ben Wheatley tried to break the typical Hollywood model of distribution by becoming the first film in the UK to launch across every platform on the same day.

Big Hollywood ‘tentpole’ films usually have staggered release windowsacross various platforms, which can often take months – for example, a new big Hollywood film will first come out as teasers and trailers, then in the cinema for a couple of months, then a while after it will be released on DVD, then it will soon be released as VOD, such as…

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