How Frontback Is Getting Popular in Japan


While today’s update is a significant one for photo-sharing app Frontback, something unexpected is happening as well — Frontback is blowing up in Japan, China and Brazil. In fact, the app is now more popular in these countries than in the U.S.

“In the U.S., people are using Frontback for important events like the Superbowl to make a statement and share what they are doing,” co-founder and CEO Frédéric della Faille told me in a phone interview. “In Japan, people found a way to express themselves through the app, and it’s very different,” he continued.

A Frontback post is a very restrictive form of expression. In some way, taking a Frontback is the visual equivalent of writing a Haiku. There are some artistic rules that you need to follow — it’s short and self-contained. But after that, the sky is the limit.

In Japan, the community has recently…

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