After years of hard work, going from development through post-production, your film is finally complete. Congratulations, now comes the hard part! Film marketing is a difficult business, particularly in the independent arena where budgets are tighter and there is competition for audience attention across many fronts. In this type of market, producers and distributors must be savvy in order to rise above the noise.
A film can only be launched once and carefully preparing a film marketing campaign offers the best opportunity to translate audience awareness into revenue streams. Below is a series of steps that should be considered when developing the marketing campaign.
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