The bulk of TV content watched on smartphones and tablets today is provided through Netflix and Hulu Plus — not networks or pay TV providers, according to a new study.
About 64% of TV shows viewed on smartphones and 54% on tablets were via Netflix, Hulu Plus or another online video-subscription service, according to a survey commissioned by the Council for Research Excellence, which is funded by Nielsen. By contrast, just 26% of TV programming on mobile devices was from a broadcast or cable net’s website or app.
The survey shows that networks have “the opportunity to promote their own content and capture that viewing instead of Netflix,” said Laura Cowan, research director of television station group LIN Media.
Meanwhile, cable and satellite providers’ apps accounted for 11% of TV shows on tablets and 10% on smartphones.
TV nets are starting to offer more content on mobile devices, but under…
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