Originally posted on Variety:
One criticism frequently leveled at nets including MTV, VH1 and CMT centers on how far these cablers have strayed from their original focus — music.
While this observation certainly holds weight given that shows like “Teen Mom” and “Mob Wives” are ratings gets on those nets, the trio of Viacom cablers have not lost sight of the importance of music in their brand, as seen with the launch of the “artist opportunities hub” for MTV, VH1 and CMT.
Online platforms launched today — Artists.MTV, Artists.VH1, and Artists.CMT — are part of Viacom Music and Logo Group’s Connected Content Network and let artists create accounts that can lead to broader fan reach and increased exposure on the networks’ airwaves.
Given that the Viacom footprint is deep (reaching over 100 million homes on-air, while the Connected Content Network reaches a monthly aud of almost 50 million visitors), this kind of…
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