Is it possible to create and entertain for the online consumer?
Is it possible to do this considering the limited attention span of the average online user?
YouTube has changed the way people access entertainment. The content available on the YouTube platform is enormous. The quality ranges from great to trashy, but people love to watch YouTube videos. All of a sudden people have become “ringleaders” of entertainment.
YouTube is now available on other viewing platforms like XBox and iPad, taking the experience from you desktop and living room TV, to just about anywhere you can get a mobile signal.
There wasn’t an event I attended last year where someone didn’t take out their smartphone to show me a video. I’m not just talking about teens checking out a video where a skateboarder falls off a rail or a drunk dad blows up the BBQ with gasoline…people are actually watching YouTube for quality productions. These productions range from narrative fiction, music videos to documentaries. It’s a platform where you can watch what you want, when you want.
Consumers are still looking for quality productions and for now they are just getting a sample of DIY (Do-it-yourself) videos.
I wonder what the democratization of professional video gear, editing software and YouTube will bring in the future. It will be interesting to see the progress in the next few years.