“Keep It Simple” is always the best philosophy when it comes to offering people choices, and I think that threadlress.com delivers simplicity of navigation. This site showcases talent in such a way that you are automatically drawn into the product as opposed to an over thought website using sophisticated methods to heighten brand. When browsing for shirts primarily you offered sizes, gender-based products, price options and artists’ showcased work. It is easy to navigate through the pages and select what appeals to you. The use of the shopping cart as a smiling icon was very entertaining and innovative. I appreciated the site’s experience and entertainment factor, it made shopping very easy.