Upfronts: Univision Invests In Robert Rodriguez’s El Rey Cabler

Originally posted on Variety:

Univision Communications is making a bet on the maverick filmmaker behind such grindhouse classics as ‘From Dusk Till Dawn’ and ‘Machete.’

The company that owns Spanish-language TV network Univision said it would make a strategic investment in the El Rey Network, a new general entertainment, English-language cable network geared towards young-adult audiences that is created and run by and created by filmmaker Robert Rodriguez. Terms of the transaction were not disclosed.

The network, which is supposed to launch in December 2013 and have national distribution with initial carriage through Comcast, is one of a group of minority-owned networks Comcast agreed to support as part of its purchase of a controlling stake in NBCUniversal from General Electric (Comcast has since agreed to buy the remaining part of NBCU).

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“Our partnership in El Rey Network is a testament to Univision’s culture of innovation…

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