ABC Promo Ready for Marvel’s ‘Agents of S.H.I.E.L.D.’

Originally posted on Variety:

ABC won’t start airing Joss Whedon’s “Agents of S.H.I.E.L.D.” until the fall, but the network isn’t holding out on getting fanboys — or the audience that made “The Avengers” a $1.5 billion hit — excited for the Marvel show.

Just hours after it officially picked up the show, ABC began promoting a preview for the series that features Agent Phil Coulson, a S.H.I.E.L.D. agent played by Clark Gregg, who was seen in Marvel’s “Iron Man,” “Thor” and “Avengers” films.

Full promo aired during the season finale of “Once Upon a Time,” on May 12, a move clearly meant to help boost the ratings for the ABC fantasy tale.


ABC also introduced a six-second Vine, featuring footage from the show.

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“We Are the Rising Tide” also launched, featuring short blog posts on random superhero or villain sightings. Network will use the site to introduce new updates of “Agents of S.H.I.E.L.D”…

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