Originally posted on Variety:
ABC won’t start airing Joss Whedon’s “Agents of S.H.I.E.L.D.” until the fall, but the network isn’t holding out on getting fanboys — or the audience that made “The Avengers” a $1.5 billion hit — excited for the Marvel show.
Just hours after it officially picked up the show, ABC began promoting a preview for the series that features Agent Phil Coulson, a S.H.I.E.L.D. agent played by Clark Gregg, who was seen in Marvel’s “Iron Man,” “Thor” and “Avengers” films.
Full promo aired during the season finale of “Once Upon a Time,” on May 12, a move clearly meant to help boost the ratings for the ABC fantasy tale.